Roofing search is feast-or-famine and brutally competitive, and the companies that clean up after a hailstorm are the ones that already ranked before it. I build roofing sites and run the regional SEO that puts you in the map pack across your whole territory — before the weather does you the favor.
Every one of these is a search-visibility problem wearing a website costume. Fixing the design without fixing the visibility just gives you a nicer page nobody lands on.
Out-of-state crews show up with prepared landing pages and a paid budget, harvest the claims, and leave. You live here and warranty the work — but if they rank and you don't, the homeowner never learns the difference. Pages built in advance are how a local company beats that.
There's almost no casual roofing research. It's a leak, a storm, an insurance adjuster, or a real estate closing. Every one of those is a deadline, and deadline searchers pick from the map pack and call two numbers, not ten.
Most homeowners have no idea how a claim works, whether it raises their premium, or what a supplement is. Answer those questions on the page and you become the company they trust — that content is also exactly what AI Overviews quote.
It's the highest-volume roofing search there is and most roofing sites refuse to touch it. A page with honest ranges, the variables that move them, and an explanation of why it varies will out-earn any amount of homepage polish.
Roofing is the most visual trade there is and most roofing sites use stock photos. Real before-and-afters from streets people recognize are both your strongest sales asset and a genuine ranking input on your Google profile.
Consumer use of AI for local search jumped from 6% to 45% inside a year. “Is this hail damage worth a claim?” is now asked of an assistant before a single roofer gets called, and the answer is built from your Google Business Profile, your reviews, and the structured data on your site — which is either legible to those tools or invisible to them.
A $22,000 roof is a payment question, not a price question. If financing isn't visible and explained, you lose homeowners who could have afforded you.
Every roofing company I work with gets the same foundation. What changes between trades is the content strategy on top of it.
Tap-to-call in the header on every screen, a quote form that works on a cracked phone screen in a driveway, and your service area stated in plain language above the fold. The homeowner watching a ceiling stain spread should be able to reach you in one tap.
One page per job you actually want to book — not a single 'Services' page listing twelve things. Each one targets how homeowners search, answers the repair-or-replace question, and ends in a booking action.
Written one at a time, with genuinely different content per town — the storms that actually hit that town, the roof types on those streets, and which carriers you deal with there. Google's helpful-content system deindexes copy-paste city swaps, so I publish them steadily instead of dumping fifty at once.
Statically generated, image-optimized, no bloated page builder. Emergency searches happen on phones on bad connections — a four-second load is a lost job, and Core Web Vitals feed rankings.
LocalBusiness, Service, and FAQ structured data so Google and the AI assistants can actually parse who you are, what you fix, and where. ChatGPT, Gemini, and Perplexity lean hard on this plus your Google Business Profile.
Call tracking, form-source tagging, and a monthly plain-English report. Not impressions and bounce rate — how many calls came from search, which pages produced them, and what to do next.
Your domain, your hosting, your site, your Google Business Profile, your analytics — all in your name. Leave whenever you want and take it with you. No hostage agreements, which is more than most of this industry offers.
No account manager, no ticket queue, no offshore hand-off. You text the guy who wrote the code. Replies within one business day, and same-day when something's actually broken.
WCAG-conscious markup, labeled forms, and readable contrast on every build — not an overlay widget bolted on afterward. It costs nothing extra when it's done from the start, it works better for every customer you have, and it keeps your site off the wrong end of a compliance complaint.
Most contractors are sold “SEO” as a vague monthly fee with no visible deliverable. This is the actual sequence I run, what happens in each phase, and roughly when you should expect the phone to change. If an agency can't show you something like this, they're selling you a retainer, not a plan.
Not “more traffic.” Specific, high-intent queries with a town attached — the ones where the person typing is ready to call.
roof replacement cost [town]storm damage roof repair [town]emergency roof repair near memetal roofing contractor [town]roof insurance claim help [town]Before writing a single new page, I fix what's leaking. Eight of the top ten local-pack ranking signals come straight out of your Google Business Profile — and most contractor profiles are half-built.
What changesProfile impressions and map views start moving first. Calls usually lag this by a month.
A homepage cannot rank for eleven services across nine towns. Ranking regionally means having a specific page for each specific thing a person types — and making each one genuinely worth landing on.
What changesNon-branded search starts producing calls — people who didn't know your name yesterday.
Reviews are the second-heaviest ranking category after your profile itself, and in 2026 recency and velocity outrank raw totals. A shop with 40 reviews from this quarter beats a shop with 300 from 2021. This is the part that requires you, so I make it take fifteen seconds.
What changesThis is usually the single biggest lever, and the one competitors can't buy their way past quickly.
Proximity is roughly half of local ranking and you can't change where the searcher stands. What you can do is stack every other signal until you outrank the closer competitor, then repeat outward one town at a time.
What changesCompounding. Month twelve costs the same as month three and returns considerably more.
Anyone who promises page one in 30 days is describing an ad buy or lying. Here’s the real shape of it — and what you should be holding me to at each mark.
Profile impressions, map views, and photo engagement climb before call volume does. Anyone promising booked jobs in week two is guessing.
Non-branded searches start converting. Map-pack presence widens beyond the town you sit in.
Steady map-pack presence across the core service area, steadier call volume, and noticeably better lead quality.
New services and new towns get easier to rank because the domain has earned trust. This is where competitors stop catching up.
Fixed quote before anything starts. No hourly billing, no scope surprises, no twelve-month lock-in on the SEO — if it isn't working you can leave, though I'd rather you told me why.
You need a real site. You'll handle your own marketing.
You want the site and the ranking foundation done together. Most companies start here.
Ongoing. Expanding the radius, defending the core, growing review velocity.
Multi-location or franchise operations scope differently — happy to quote that too. If your budget is under this, say so anyway; sometimes the right answer is a smaller first step, and occasionally it's that you don't need me yet.
Pyxl Design is Chris Schultz and the people he trusts — which is why you’ll never get routed to an account manager, and why only a limited number of roofing contractors are taken on at a time.
Domain, hosting, code, Google Business Profile, analytics — registered to you, day one. Leaving costs you nothing but the conversation.
The SEO work is month to month. If it isn't producing, you stop. That constraint keeps me honest better than any promise would.
Whoever scopes it designs it, builds it, and picks up the phone in month eight. Nothing gets outsourced or handed to a ticket queue.
Scope and price agreed before work starts. No hourly meter, no change-order games.
“I hired Chris from Pyxl Design to create my website because I was so overwhelmed by the process. He was super easy to work with, kept in excellent communication and made my vision a reality. I highly recommend Pyxl Design for all of your website needs!”
“Our team highly recommends Pyxl Design. They were a pleasure to work with and the quality of the work is second to none. We had very high expectations for the look and functionality of our website and they were able to meet and exceed them.”
“I had the pleasure of working with Chris on the launch of my first website. He is one of the most talented and patient individuals you'll ever work with. His work exceeded my expectations — there really is nothing he can't do. The quality is worth every penny!”
Including the uncomfortable ones. If something here isn’t covered, ask it on the call — you’ll get the same kind of answer.
Ranges, yes — with the variables that move them clearly explained. 'It depends' loses to any competitor willing to say '$9,000–$18,000 for a typical 2,000 sq ft asphalt replacement, and here's what swings it.' You'll get fewer calls and a much higher percentage of them will be real.
You don't outspend them, you out-prepare them. They arrive with pages already built. If yours are already live, aged, and backed by local reviews and a complete Google profile, you occupy the map pack before they land — and 'local, licensed, still here in five years' becomes the argument that closes.
Yes. Completely different buyers, budgets, and search language — a facility manager searching commercial flat roof repair and a homeowner searching roof leak have nothing in common. Sharing one page means ranking well for neither.
Visibility usually moves in the first 60–90 days — profile impressions, map views, photo engagement. Calls from people who didn't already know your name typically start in months 4–6, and consistent map-pack placement across a service area is a 7–12 month build. Anyone quoting you booked jobs in three weeks is either buying ads or making it up.
Yes — completely. Your domain, your hosting account, your code, your Google Business Profile, your analytics, all registered in your name from day one. You can fire me on a Tuesday and keep everything. A lot of contractor-marketing companies structure it the other way, where leaving means starting over. That should be a dealbreaker for you anywhere you shop.
Often not. If the bones are sound and it's fast on a phone, the better spend is usually service pages, service-area pages, and your Google Business Profile. I'll tell you that on the call rather than sell you a rebuild you don't need. If it's a slow page-builder site that takes six seconds to load, though, no amount of SEO fixes that.
Mostly: you'll know what you're getting. You get a named sequence with deliverables per phase, you own the assets, there's no annual contract, and you talk to the person doing the work instead of a salesperson and then a ticket queue. I'm also not going to sell you a lead-generation platform where you rent your own leads back.
I'll help you set up and point Local Services Ads correctly, since the Google Guaranteed badge sits above the map pack and matters for trades. But paid management isn't my core service — SEO and the site are. If ads are your priority, I'll say so and point you elsewhere rather than do it half-well.
That's the easy version. A tight service area with genuine local proof is far easier to dominate than a sprawling one, and the review and page strategy gets sharper, not weaker. Focused beats broad almost every time in local search.
The playbook transfers. The seasonality, urgency, and buying psychology don't — so each trade gets its own approach.
Custom HVAC websites built to book service calls, plus regional SEO that ranks you across every town you serve. Emergency-ready, fast on mobile, and you own all of it. Fixed quotes from $4,500.
See the hvac pageremodeling · custom builds · design-buildPortfolio-driven websites for construction and remodeling companies, plus regional SEO that ranks you across every town you build in. Custom-built, fast, and yours to keep. Fixed quotes from $4,500.
See the construction pageall tradesPlumbing, electrical, landscaping, or something not listed here? Start from the index and pick the closest fit.
See all industriesTell me what you're working with — current site, service area, and what you wish the phone was doing. You'll get an honest read and a fixed-price quote within one business day. If I'm not the right fit, I'll say that too.
Thanks — I’ve got your details and I’ll be in touch within one business day.