01Your customers don't search like anyone else's
“Emergency AC repair” and “roof replacement cost” are different searches with different urgency, different competition, and different buyers. A generalist builds a nice site. Knowing the search behavior is what gets it found.
03The same foundation underneath
Google Business Profile, service pages, service-area pages, reviews, and tracking work the same way for all of them. That's why the pricing is the same across trades — what changes is the content strategy sitting on top. Every site is also built accessible from day one — WCAG-conscious markup, labeled forms, readable contrast — so your website isn't the compliance lawsuit waiting to happen that most contractor sites are.